No offense Punk, but I remember a time during the mid-90s where guys like Steve Austin and Rocky Maivia were both "generic guys." Same with Hunter Hearst Helmsley. But the WWE had faith in those guys and slowly developed them, and eventually they all started to develop their own personalities.
As a result, Steve Austin became Stone Cold, Rocky Maivia became The Rock, and Hunter Hearst Helmsley was shortened to Triple H.
The thing is the WWE has the right idea, and they've always had the right concept. So you're half-wrong.
But what you're half-right about is that the WWE is pushing generic guys WAY TOO QUICK into the spotlight. Guys like Austin, Rock, and Triple H had to work their way up the title ranks before they were considered the big money making stars that they're known now. Hell, John Cena and Randy Orton even had to climb that same ladder as well..........there was even a time in the mid-2000s where those 2 guys were "generic guys." Cena back then was just known as some random young dude that almost kicked Kurt Angle's ass in his debut match, while Randy was just known as Cowboy Bob's son.
I mean, the WWE thinks they can pull a "Kurt Angle" with some of these guys by pushing them at a quick pace and turn them into stars. That's what disappointed me during Brock Lesnar's WWE tenure, they pushed him way too soon despite being "a beast." At least with Kurt Angle, the kid debuted "with personality and charisma" regardless if he was a "heel" or "babyface" at the time, which probably cushioned the pain of pushing him to the spotlight way too quickly.
Other than that, I'm fine if the WWE pushes guys like The Miz, Kofi, John Morrison, and MVP. At least those guys are working their way UP THE LADDER, where they'll eventually be ready for the primetime spotlight.