Despite being second in the current console war, the Xbox One is still behind PS4 in pretty much every big region, including the US. But to Phil Spencer, head of the Xbox division, he wants to focusing on cutting down the lead in Europe.
“We need to do better in Europe. When I look globally, mainland Europe is definitely an area we want to focus on,” Spencer told Edge
One big thing that he believes will help cut down that lead is going to Gamescom, a convention that Sony will not be at this year:
“I’m excited about going to Gamescom at the beginning of August, having another press show where we’re able to show games that we didn’t show here,” he continued. “So you’re going to see brand new games, as well as obviously some repeats, but you’re going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy.”
Though confident in the lineup he’s bringing, Spencer acknowledges that Sony does have a good reason for holding the lead in Europe, and that it’ll be a struggle to take that away from them:
“Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they’ve earned the success that they get in those regions. I watch what they do because they do a lot of good things, and I want to make sure that we’re being smart about succeeding.”