Well, this could be the cause.
http://en.rocketnews24.com/2013/12/...-doesnt-care-but-does-still-wants-your-money/
Dunno if this is true, but if it is, with the availability of Internet, plus losing your TV makes most Japanese stop buying a TV set, thus losing a portion of their fan.
I've read about Gaim's toy sales from Rising Sun Tokusatsu that Toei is keeping their hopes up with Gaim. Guess they just don't care about tv ratings anymore. Which seems like a pity considering Gaim has a good potential to raise the ratings
If TV's an issue, Toei should take a page from Sunrise and Bushiroad and stream their shows on Youtube after they air.
Sunrise uploads new episodes of Gundam Build Fighters and SEED Destiny Remaster every week after they air on TV, and Bushiroad upload dubs of their two card animes.
Either that, or stream them on their official sites like NBC does with Law & Order.
Bottom line: Toei needs to get with the times.
If TV's an issue, Toei should take a page from Sunrise and Bushiroad and stream their shows on Youtube after they air.
I heard a while back a rumour that apparently it's routine for Japanese acting contracts to include clauses stating that the actors' get additional payments if the work is aired in another country. So a world-wide online release would be insanely expensive for Toei to do. And in the case of Sentai, it would probably be a legal minefield to let people in a country where Power Rangers airs have access to Sentai. Saban are not going to want the rug being pulled out from under them like that.I've been saying this for awhile. If they put everything online on the right sources, especially if they did it with translation, they would surely find an enormous viewership.
That said, Toei don't make things super easy for themselves either. Wasn't there that quote from someone who worked at Generation Kikaider saying that they'd enquired about licensing more series of Kamen Rider, only for Toei to quote them an insanely high amount, citing "the strength of the brand".
I heard a while back a rumour that apparently it's routine for Japanese acting contracts to include clauses stating that the actors' get additional payments if the work is aired in another country. So a world-wide online release would be insanely expensive for Toei to do.