February 10, 2023

Air, The men behind the Air Jordan

Donovan Villarica Air, basketball, Ben Affleck, biopic, Chris Messina, Chris Tucker, Converse, Deloris Jordan, Endorsement, Financial crisis, Gustaf Skarsgård, Jason Bateman, matt damon, Michael Jordan, Nike, Phil Knight, Sonny Vaccaro, Space Jam, Sports footwear, Viola Davis 13

Air is star and directed by Ben Affleck. This is his reunion project with his best friend Matt Damon. Air will be their 7th film together proving the strength of their friendship and professional relationship as well. Jason Bateman, Viola Davis, Chris Tucker, Chris Messina, and Gustaf Skarsgård have joined the ensemble of this movie, glorifying the already impressive cast.

Back in 1984 Nike was hoping Air Jordans will make $3 million but their expectations got surpassed because in 1985 they sold $130 million. Michael Jordan is one of the most decorated legends in history of Basketball. Chicago Bulls became a 6 time NBA Champion when he was with them. I don’t remember the last time Bulls became champion since he left. He is an Olympic Gold Medalist and time 5 time MVP. Jordan even became a movie star with Space Jam. I do not want to write this article for eternity so I won’t be able to mention many of his other achievements. Thanks to that deal with Michael Jordan, Nike now have a Networth of $190.58B.

The Movie Air not about Michael Jordan though. I am sure he will have a Biopic somewhere in the future but this movie focuses on another amazing story. Sonny Vaccaro, is a salesman for the Athletic wear company Nike. He doesn’t work for Nike anymore but he is instrumental on making Nike a giant in sports footwear.

Air official Trailer

The year is 1984 and Nike is struggling as their sales went down. Phil Knight (Ben Affleck) The Chairman of Nike was tying to keep the company alive in the middle of a financial crisis. Sonny Vaccaro(Matt Damon) is trying to pitch Nike to different Basketball teams and stars but they all decline. During these time the number 1 shoes was Converse. Then he got an idea, He decided to focus on getting the Endorsement of Michael Jordan. The fastest rising basketball star during those times. In a desperate attempt to keep the company alive, he made his pitch to Deloris Jordan (Viola Davis). She is the the mother of Michael Jordan.

Your can feast your eyes with Air this coming April 5, 2023.

13 replies

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Yellow Garter Feb 10, 2023 #1

The friendship of Matt Damon and Ben Affleck had been so long that they had made more movies together than with the women they dated and married.

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Shin Gouki Feb 10, 2023 #2

Michael Jordan has been retired for years but kids who never saw him play would kill to have a pair of air Jordans. They are very expensive shoes and still popular until now. Especially that Yeezes got canceled. I think some Sports Entertainment wrestlers are even wrestling in air Jordans instead of wrestling boots.

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Luxe Feb 10, 2023 #3

Lord of Mercy! what an amazing cast for this movie about shoes! Ben Affleck and Matt Damon are a power duo and I can't wait to see what they have in store for us with Air., And with Viola Davis, Chris Tucker, Chris Messina, and Gustaf Skarsgård joining the team, I am sure it will be a blockbuster hit!

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dtaletutel Feb 10, 2023 #4

Are you kidding me?! I simply cannot wrap my head around the fact that Nike was on the brink of collapsing if they hadn't secured Michael Jordan as a brand Endorser. This man is a living legend in basketball and it's unbelievable to think that a mere endorsement deal could have salvaged the company. And now, just look at Nike! It's worth billions and has become one of the most recognizable and successful sports apparel brands in the entire world. Absolutely mind-blowing!

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Zump Feb 10, 2023 #5

Me got excited about this because I am an Air Jordan collector, I am hyped to see this movie, man! I'm talking about learning the sick history behind the brand and how it all started with the greatest basketball player of all time, Michael Jordan! I mean, come on, the man is a legend! I can't wait to watch the film and get an inside scoop on the sick world of athletic wear sales. This is going to be a slam dunk

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Garcia Feb 10, 2023 #6

Well, well, well, it's quite intriguing to see that Sonny Vaccaro chose to move on from Nike to Adidas several years later. However, we must acknowledge the tremendous impact that he made during his time at Nike. Without his forward-thinking and unrelenting determination, it's possible that Nike might not have reached the heights of success that it has today. This is just another example of how one person can make a significant difference in shaping the course of a company's history.

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Ziggy Feb 10, 2023 #7

It's a shame that no actor is playing Michael Jordan in this movie. He's such an iconic figure and it would have been great to see someone bring him to life on screen. But, I guess the focus is on the men behind the Air Jordan brand and their journey to success

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Jaspreet Feb 11, 2023 #8

I have always been a fan of sci-fi genre movies and looking forward to this movie too and we can expect a classic from Matt Damon and Ben Affleck.

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sozozemi Feb 11, 2023 #9

A movie about Michael Jordan but Michael Jordan is not in it.

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