If you have been on the internet over the past few days you will probably have become aware of Pokemon Go, the augmented reality game that allows people to go out into the real world and catch Pokemon on their smartphones. It turns out that this isn’t just something that some people wanted but a phenomenon that has engrossed millions. The success has been so great that Nintendo’s share price jumped by almost 25% earlier this week, adding a significant $7 billion to the market value of the Japanese company.
Data from web analysis companies points out that it has become the fastest ever game to become the number one app in terms of revenue across iOS and Android. Pokemon Go has also been installed on more devices than Tinder and is fast approaching social media giants such as Twitter. This has allowed the game to bring in more than $1 million of revenue a day despite the fact that it is only available in a select few countries.
However, Nintendo isn’t the driving force behind Pokemon Go. It has been developed by Niantic Labs in partnership with the Pokemon Company but is still likely to see a third of any profits that come out of the app.
The runaway success of Pokemon Go has also interested Hollywood, with reports indicating that Legendary Pictures is looking to produce a live-action movie based on the franchise. This is the studio that was responsible for the recently released Warcraft: The Beginning. The series has already seen a number of movie and television adaptations, but these have all been animation based rather than live-action.
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