Nice post!!
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- Nov 20, 2008
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Could a similar ratings drop between Tiga and Dyna explain why Tsuburaya abandoned the Tiga Universe for a group of alternative universes? Which, ultimately, led them back to the traditional Showa Universe?
Probably not. Back when the original Ultra shows aired, there were fewer channels so pretty much all TV shows pulled ratings that are unimaginably high by today's standards. An Ultraman show hasn't pulled a ratings average over 10% at all since Ultraman 80.
Anyway, here's ratings averages for every show since Tiga.
Tiga: 7.3%
Dyna: 6.4%
Gaia: 6.2%
Cosmos: 5.6%
Neo: 5.3% (though remember that it aired all of... like, two episodes)
Ultra Q: Dark Fantasy: 1.8% (note this is a fairly average rating for a post-midnight timeslot)
Nexus: 3% (Nexus got aired in a pretty awful early-morning timeslot; I've heard that ratings were much better than this for late-night reruns, but I've never seen the numbers for it)
Max: 4%
Moebius: 3.8%
Ultraseven X: 1.6% (ran post-midnight like QDF did)
Ultra Galaxy: 1.2% (no context for numbers here, does anyone know when this show aired or if it ran on cable or something?)
Ultra Galaxy NEO: 1.4% (ditto)
The narrative I get from looking at these numbers is that Tiga brought Ultraman back from a fifteen-year absence and did fairly well, because a lot of people had never gotten to see a new Ultraman show before. After that, people started taking the franchise for granted and getting bored with it.
Everything Tsuburaya did from Gaia onward, in retrospect, really comes off like the company trying over and over to find a fresh approach to Ultraman that will get Japanese viewers excited about it again. Messing with the setting, messing with the tone, reviving Showa-- all ratings stunts.
There is clearly a die-hard audience for Ultra that will show up even for the late-night shows and Ultra Galaxy, though. I imagine the transformation of Ultraman into an annual film franchise is a result of Tsuburaya trying to find the most cost-effective way to cater to this audience and what it wants while also trying to find a way to grow the brand.