All Play And No Work Makes A Dull Stranger Things Day
Corporate-driven, IP-themed holidays are a new invention of our Industrial Complex. A corporation picks a day whose numbers are meaningful to their popular property and unofficially names that day in their honor, then releases the biggest announcements regarding said property on that day. For example, Star Wars Day is May 4 because it sounds like “May Force” or “May the force be with you.” Disney usually debuts big trailers for upcoming shows and movies in the SW universe on that day. You see how it works. It’s an attempt to spin the wheels of social media and get the masses to do your promotion work for you. So with that mindset, Netflix declared November 6 “Stranger Things Day” several years ago. November 6, 1983 is the day the series starts and everything happens — Eleven escapes, Will gets pulled into the Upside-Down. Netflix vowed there would always be big Hawkins-adjacent reveals made on the day of November 6. When they set this up, they probably didn’t envision a year when