Sony discusses why they haven’t been advertising the PS Vita lately.
As of now, the only promotion that Sony has had was the Taco Bell ad. This has been extremely successful with consumers and beginning today, Sony will be releasing brand new commercials that can be expected to air later this week on TV. Along with TV ads, expect to see tons of PS Vita ads “everywhere” as there will be promotions all over the net and on local billboards and such.
Jeff stated during the live PS Vita chat, that this is perhaps Sony “biggest campaign in PlayStation history”. He goes on to say that the ads will continue to air all year round and even says “this is the year of Vita” and that it won’t be going “dark” like other PlayStation promotions.