GameStop's Sales Get Boosted By New Consoles
Sales are an important thing to stores like GameStop, as they determine how well their company is doing, and what do to going forward. In GameStop’s case, sales may not have been what they expected…but they resulted in some pretty good revenue.
For current consoles (that’s the Wii U, PS4, and Xbox One), sales revenue actually exceed $700 million dollars past sales expectations. However, that came at a surprising cost. While the sales of the new consoles was staggering in some ways, the dropoff for previous consoles Wii, Xbox 360 and PS4 dropped off at a rate higher than anticipated. This however wasn’t too much of a problem due to sales of the current gen consoles. Which were supposed to bring in (via projects for GameStop) $3.8 billions dollars worth of sales, where instead they brought in $4.5 billion dollars worth of sales.
Also, GameStop made big dividends in the technology brands, which quintupled from 2013 to 2014. Going from $62 million to a staggering $329 million.
So what about software sales? Well those actually met near spot on for projections in the current gen. Current gen titles brought in $2.7 billion dollars worth of sales. However, like the consoles before then, last gen sales decreased, and sales fell short $800 million dollars.
Digital sales were mixed. As the company saw an increase in the sales themselves, but a decrease in profit expectations. The company fell $100 million dollars short of projects.
Overall though, GameStop was up 2.8% in 2014. With total sales reaching $9.80 billion, and its net earnings coming in at $393 million. Not bad for a years work.