Nope, you don't got it. My point is simpler storytelling. One that doesn't involve chronic rocket science continuity and status quo changes disguised as stories. I could include Richie Rich and other Harvey comics as other examples, and my point would still stand. (Digests are as economical as TPBs, but that's another story.)
More to the point of this thread, you have the cynical gimmick of killing off a character and bringing it back in the most heavy-handed way possible. Even Annie's Daddy Warbucks, who was supposedly killed off in WWII, had a good "resurrection" some years later (he actually survived his ordeal), via creator Harold Gray. See? There's no need to make it so ugly.
If Bruce Wayne has to die, then he deserves something better than a cynical sales gimmick. DC and Marvel have to be more creative than this. Sorry.
Dude, as much as I love the guy in your avatar, all stories can't be about "Hey, I know what we're going to do today!", or a weekly serial in which the entire world is reset every year.
Those are great and all, but sometimes doing something different is great too. I mean, "he actually survived"? Comics did that, decades ago. The fans aren't satisfied with that. (The fans aren't really satisfied with anything, though...)
Bruce Wayne dying was never a sales gimmick...mainly because HE WAS NEVER DEAD.
I think there's a disconnect between what's being hyped to readers and the actual stories.
The typical reaction by a person not actually reading comics, and instead just "hearing it from a friend" or "saw an article about it", tends to mark down every big mini-series story as a gimmick.
...Except, when you run upon something like Blackest Night, that's clearly a lie. Don't get me wrong, DC saw a potential cash cow and jumped on it, but the fact is that story was something Geoff was building to in his own book nearly from day one.
It doesn't suddenly go from "story" to "gimmick" when the main story stayed the same, even if they added some completely unnecessary side crap.
I think you underestimate the degree to which that (hypothetical) third issue is actively alienating to the fringe audience, though. It's not a thing where you can just say "skip it and it's fine", because once you know that the wider continuity will be acknowledged in the book, you introduce that element of doubt: will this stuff ever be important again? There's nothing more frustrating than reading a story and picking up on cues that aren't actually there because they're actually referencing something that happened a year ago in a book you never read.
I'm aware. It's a catch-22, though. That fringe audience has the potential to be much larger than the actual audience...but they aren't. And that main audience wants to know how Bruce Wayne became a Black Lantern when he wasn't supposed to be dead in the first place. And they SHOULD get an answer, as they're paying customers.
I do think there is room for ongoing stories. As you say, if there's no ongoing story then it's just piles of filler episodes, so to speak. I just want those ongoing stories to be good and to mean something, not just be endless strings of convoluted events that occur only to explain things no one really cares about and keep the money train running.
Setting aside the fact that I think there are plenty of good stories being told, I need to point out: You would seriously be surprised how many people DO care about all that crap. Check out a con report sometime.