mverta
マイケル・バータ
That's twice I've heard the "letters" thing, now...
I've been living and working in Hollywood for 20 years now, and half my friends are either studio exec's, producers, development guys, etc., and I've seen this sort of thing tons of times. The idea of letters is fine, but you have to realize why it works: it represents mobility - somebody actually got off their ass and did something. And to a generation of exec's mostly in their 20's, letters pale in comparison to other grass-roots movements, most of which are propagated through online resources. I agree online petitions do nothing, which is why I didn't suggest that. What the studios want to see is that the community has organization; organization which can be mobilized and thus is likely to carry out threats, like not seeing a film, or fuel profit by getting behind it. EVERY GENRE has studio guys lurking the top forums and gleaning data. I absolutely guarantee they're watching this forum, if it is indeed the biggest.
I have witnessed first-hand scenarios where there is a small but passionate fanbase, who openly torrent product because it's not available, while whining about the lack of availability, which only gets an executive to say, "There's hardly any of them, and all they do is steal it anyway, so there's no point in even doing up a high-price point limited collector's import or anything." And it dies right there. Conversely, I've been part of no shortage of meetings where Creative Directors and marketing guys bring in stuff they printed off forums and said, "We're getting [whatever] response, so we should do more of [whatever]." Personally, I don't know that you know what the real demand is.
So that's your first task; figuring out if it's a lost battle before it's even fought. Read Sun-Tzu. If there's a real community, then rally them. If there isn't a real community, build one. That's why my suggestion was exposure at, say, Comicon or other places where the target fanbase is. Passion begets passion. If you put on a screening, or event, you may increase your number and your power. And companies like Tsuburaya, who are openly seeking collaborations, would have little to lose by participating in any small way for the possible increased exposure. They're interested in revenue.
So that's where I'd start: assessing the actual demand, and if there isn't one, increasing it. Without that, there is nothing else. If nobody wants it, nobody's going to sell it.
And don't forget, while Tsubaraya is seeking companies to collaborate with, those companies, too, need to be convinced of the demand.
_Mike
I've been living and working in Hollywood for 20 years now, and half my friends are either studio exec's, producers, development guys, etc., and I've seen this sort of thing tons of times. The idea of letters is fine, but you have to realize why it works: it represents mobility - somebody actually got off their ass and did something. And to a generation of exec's mostly in their 20's, letters pale in comparison to other grass-roots movements, most of which are propagated through online resources. I agree online petitions do nothing, which is why I didn't suggest that. What the studios want to see is that the community has organization; organization which can be mobilized and thus is likely to carry out threats, like not seeing a film, or fuel profit by getting behind it. EVERY GENRE has studio guys lurking the top forums and gleaning data. I absolutely guarantee they're watching this forum, if it is indeed the biggest.
I have witnessed first-hand scenarios where there is a small but passionate fanbase, who openly torrent product because it's not available, while whining about the lack of availability, which only gets an executive to say, "There's hardly any of them, and all they do is steal it anyway, so there's no point in even doing up a high-price point limited collector's import or anything." And it dies right there. Conversely, I've been part of no shortage of meetings where Creative Directors and marketing guys bring in stuff they printed off forums and said, "We're getting [whatever] response, so we should do more of [whatever]." Personally, I don't know that you know what the real demand is.
So that's your first task; figuring out if it's a lost battle before it's even fought. Read Sun-Tzu. If there's a real community, then rally them. If there isn't a real community, build one. That's why my suggestion was exposure at, say, Comicon or other places where the target fanbase is. Passion begets passion. If you put on a screening, or event, you may increase your number and your power. And companies like Tsuburaya, who are openly seeking collaborations, would have little to lose by participating in any small way for the possible increased exposure. They're interested in revenue.
So that's where I'd start: assessing the actual demand, and if there isn't one, increasing it. Without that, there is nothing else. If nobody wants it, nobody's going to sell it.
And don't forget, while Tsubaraya is seeking companies to collaborate with, those companies, too, need to be convinced of the demand.
_Mike
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