With the explosive growth of the mobile gaming market, device manufacturers will be looking for ways to differentiate their products. By providing a platform that integrates ViviTouch™, a next-generation technology from Bayer MaterialScience LLC, device makers now have the potential of reaching even more consumers in the gaming market by creating a mobile gaming experience that can rival console gaming.
ViviTouchTM, pioneered by Artificial Muscle Inc., a Bayer MaterialScience LLC company, brings a completely new level to the mobile gaming experience by synchronizing realistic tactile feedback with the sight and sound of gaming applications. This creates a brand new vector for innovation in the design of both mobile devices and the games themselves. Players will soon be able to feel the difference between hundreds of sensations, not just the one-buzz-fits-all vibration from before. A rolling pinball will feel different than a revving motor, a big explosion or even a sharp blade slicing through fruit. The possibilities are endless. The jump from traditional rumble to ViviTouchTM is like the leap from black-and-white to color TV.
“This level of sensitivity and responsiveness hasn’t been seen before on a mobile device,” said Dirk Schapeler, CEO, Artificial Muscle Inc. “The technology vividly captures the full spectrum of high-fidelity movement, far beyond what has been experienced.”
ViviTouch™ is made possible through advances in Electroactive Polymer (EAP) technology. As a result, ViviTouch™ creates the most realistic tactile feelings (50-300 Hz frequency range) that can be felt immediately (within 5 milliseconds). Additionally, the technology’s customizable design and performance options consume significantly less battery life than other technologies in the market.
Currently, there are several integrations of the ViviTouch™ actuator that are available. For example, the Device Shaker Design uses ViviTouch™ to precisely move an inertial mass to provide an incredible level of feedback that can be felt in a user’s hand. The Moving Touch Screen Design also uses the same actuator to provide a direct tactile response to the user by moving the touch surface, such as a smartphone screen. A technology license to Immersion’s TouchSense® can be bundled with ViviTouch™.
The time is right for this next-generation technology. In fact, a survey conducted by Information Solutions Group shows that the mobile phone has now become the primary gaming device of choice. Nearly 60 percent of respondents said playing mobile games had become a part of their daily activity. Among all mobile phone gamers, nearly a quarter (23 percent) of their mobile phone usage time was spent on gaming. Most of all, nearly half of the gamers in ViviTouchTM‘s national focus groups indicated they would pay more for this new sensory technology.