Take-Two Aims For Big 2016
Take-Two is one of the big publishers in the gaming industry, and yet, the year 2015 was relatively quiet from them. They had certain big titles, and releases, but not as big as many have expected from them. In an interview with MCV, CEO Strauss Zelnick talked about the upcoming year, and what Take-Two’s goal is for their company:
“We aim to get to a point where our release schedule is strong every year. It is gratifying to be able to withstand and overcome ups and downs in the release schedule. But make no mistake about it, we’re utterly focused on bringing extraordinary franchises, plus new IP, to market on a regular basis, so that we have an interesting and diverse and powerful line-up year-in year-out. While we are a lot closer to that goal than we ever have been, it still remains a bit of a work-in-progress.”
He did note though that the games that did release have done very well:
“But we have other good results, as well. NBA 2K16 looks like it will be the most successful release in the history of the franchise. It has sold in over 6m units. We have also had a great result with WWE 2K16 and with Civilization. And of course with our catalogue sales, which is led by a number of titles, including Borderlands.
And as for E3 2016?
“We will be there in a big way,” he concludes.