Password Sharing no more….Why Netflix did their controversial actions?
Password Sharing is one of the most beloved feature of Netflix. It so convenient because you can share your account to up to four devices. Many people are angry because the ability to share to family and friends. That feature made the payment worth it since we don’t really watch the whole day. People subscribe to Standard and Premium so they can share it to loved ones. MY account have 4 profiles and if one of those profile have a different IP address I will be charged $2.00. If I cannot share my password anymore. It is sad but by the end of March we are now going to be charged for every single profile we add to our account.
With Password Sharing becoming additional cost if you have different Ip addresses, Netflix is about to lose some subscribers.
The reason Netflix wants crackdown on password sharing is they want more revenue. We see a lot of people saying they will quit Netflix Netflix they had less revenue because less members are paid. They did this experiment in Latin America first and now it is going to the US means this controversial experiment is successful as people decided to just accept it even they hated it.
Why Netflix is confident on their move against Password sharing when people hates it? They know Subscribers will stay. Many Members got upset when their favorite shows got canceled but they stayed.
According to Nielsen ratings, these are the most watched TV shows of 2022. None of them are cables shows and free TV shows. All of them are streaming service originals. Only 2 of them are from Amazon Prime and the remaining 10 are from Netflix. If you are on top you can do things your consumer hate but they still still stay. Netflix might lose customers to Disney Plus and Amazon Prime video but those platforms are also considering a Password sharing crackdown in the future.
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