White Hot: The Rise & Fall of Abercrombie & Fitch

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Skylar Kinsley

Super Moderator
White Hot: The Rise & Fall of Abercrombie & Fitch is a documentary about the  fashion brand of the 90s.  Wearing Abercrombie & Fitch was a status symbol back in the 90s. It is a company that sells shirts but the models are not even wearing shirts. All I remember growing up is how expensive their clothing brand is and  how homo erotic their ads are. I mean these guys are selling shirts but they are not wearing shirts. Teens of the 90s to early 2000s are eating it up because they were buying  this brand for prestige and status. They are like the Iphone of clothing. Overpriced but people will  buy anyway.  The Boyband LFO made this Brand a pop of pop culture when their song  Summer Girls mentioned the Brand name.
This is the most tame Abercrombie and Fitch Poster I can use because the rest are crossing the porno category.

White Hot: The Rise & Fall of Abercrombie &...

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Well-Known Member
Sex Sells that's why It got popular back then but their shirts are in great quality. Their former CEO Mike Jeffries though is a walking negative press. Whenever he opens his mouth the company faces controversies. Ever Since he left the company was recovering.


Bunny Bunny Bun Bun
Their stores dont like and S&M dungeon anymore. They still have some sexualized campaigns but they look more classy now and the models are now in different colores,shapes and sizes. I am more of a Tribal though, I prefer the clothes from Tribal.


I rather buy Fenti, A brand that is diverse since its birth. Not a Racist company that tries to change its image.


Active Member
All I remember from this store back in the 2000s is the annoying stench of perfume, The ubersexual posters and how dark their stores are. It is like I am shopping in a dark Alley. They are so undiverse that it was a news headline whenever they have a token model who is not white.


I remember their stores use to have shirtless greeters with abs. Women and some men are harassing them and taking pictures with them.


Pain is temporary, Success is Forever
They are rising again because of their new CEO but the quality of the fabric had decreased.


Sentai Monster with no Mouth Animation
I never liked branded shirts. I rather by custom shirts from Wish! Much more cooler and cheaper.

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