I really don't see this having a huge effect on Sony's sales as far as first time buyers to current generation consoles go. If priced properly it could definitely hurt sales as far as people who already own 360s and want the added bonus of a DB player goes, but most of those people who would even been looking at a PS3 would be in it more for the exclusives than the BD player, I know when I got my PS3, I wasn't thinking at all about BD movies, it was an afterthought. I was thinking 'damn uncharted looks sweet and I really want to play Folklore... oh.. it comes with a movie too... well.. I guess I can try that out'