I think it's fake. Pay close attention. There are rips, seams, and pockets. Would a spray-on product really put those there? Just seems like it would be a solid demin look.
If this were real, I seriously wonder how it could work without risking infections or something.
wow, it looks pretty impossible to spray on, plus pretty perverted. imagine all the fetishes and new forms of flashing that could be made because of this.