In a financial results briefing held today the president of Nintendo, Satoru Iwata, explained that they will not be hosting a traditional press conference this year at E3.
With new venues to get information out there, like the wildly successful Nintendo Directs, Satoru Iwata believes that now is the time to change up the format. The President of Nintendo had this to say:
“We decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past. Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media.”
He went on to explain plans outside of smaller events for distributors and the media, these based more on the fans.
“Apart from these exclusive events for visitors, we are continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3. We will share more information about them once they have officially been decided. During the E3 period, we will utilize our direct communication tools, such as Nintendo Direct, to deliver information to our Japanese audience, including those who are at this financial briefing, mainly focusing on the software that we are going to launch in Japan, and we will take the same approach outside Japan for the overseas fans as well.”
It’s very interesting that Nintendo has chosen this route and it remains to be seen whether it will be successful. By taking themselves out of the commotion surrounding PlayStation and Xbox this conference it could perhaps be for the best.
What do you think about the first real E3 where Nintendo won’t have a big three conference? How will we ever live without grading all the companies with an arbitrary score, deciding who won E3?
Hit us up in the comments below, and as always you’ll be the first to hear something when we discover anything new about E3.