It’s not uncommon for business to want to make the next version of their latest product an upgrade or advance of the product that worked before, after all, it’s that kind of brand familiarity that makes fans want to come to them. That being said, if you stick too much to what you’ve done, and never move forward in a big way, it can cause problems. Nintendo is suffering such a problem right now in the console market, but with the upcoming NX seems to be the hope that many are looking for.
New Nintendo CEO Tatsumi Kimishima talked with Time Magazine, and noted that he wants something very different from the NX:
“I can assure you we’re not building the next version of Wii or Wii U,” Kimishima added. “It’s something unique and different. It’s something where we have to move away from those platforms in order to make it something that will appeal to our consumer base.”
He does go on to note that the transition between Wii and Wii U was hard on the company, and they wish to not make the same mistake again:
He talks about, “how difficult it is to explain to the consumer base what is different and new about the new hardware. It’s difficult to convince them to switch from their current platform to the next platform.”
Many are expecting a full reveal for the NX at E3 next year, as no details have been given on it since it’s announcement.
