I usually go by what kind of movie it is, and what it's trying to accomplish. A movie like The Wrestler, I would focus on acting and plot. A movie like Friday the 13th, I'm looking for gore and how cool the kills are. When I watch a Michael Bay movie, Im looking for explosions and action. So it really depends. I wouldn't go into Transformers 2 expecting oscar-caliber acting, just like I wouldn't be upset that there is not much blood and guts. So I try to tailor it to whatever kind of movie I'm watching.