Dec 13, 2009
So I popped by Kotaku and saw this.
Article and Video link
Michael McWhertor@Kotaku said:
Looks like we're getting a peek at the next Need For Speed a little earlier than publisher EA planned. Details on Need For Speed: The Run appeared on UK retailer earlier today, a title heretofore unannounced by Electronic Arts. So... what's The Run?

Based on the first trailer for the game, it appears to be a story-focused, cross-country driving affair with players fleeing from the law—often the best part of Need For Speed video games. It appears that players will travel from San Francisco to New York, driving through Las Vegas and Denver along the way. This may be the next NFS title from EA's Black Box studio, as Criterion Games delivered last year's Need For Speed: Most Wanted and Slightly Mad Studios just released Shift 2: Unleashed.

Need For Speed: The Run is dated for November 18, 2011 in the above video. Box art from ShopTo's web site indicates the game is coming to, at the very least, Xbox 360 with other platforms likely.
ShopTo Site