iCarly’s “iFight Shelby Marx” Special is Basic Cable’s Reigning Champ.
with
7.9 Million Total Viewers, a New Series’ Best
The episode being based off a Mixed Martial Arts fight between Carly and Shelby Marx, a world dominant fighter.
NEW YORK–Aug. 9, 2009– Nickelodeon’s iCarly–basic cable’s number-one kids’ program among total viewers quarter to date, was the champ with total viewers, kids and tweens with its “iFight Shelby Marx” special (Aug. 8, 8 p.m. ET/PT ), which drew 7.9 million viewers (P2+) and set a series record as the most watched iCarly special with viewers (P2+). “iFight” was basic cable’s number-one telecast with kids and tweens on Saturday night, and lead the competition by triple-digits, with all kids and tween demos ahead of Disney counterprogramming (a new episode of Wizards of Waverly Place [8-8:30 p.m.all times ET/PT] and a repeat of Hannah Montana “He Could be the One” special [8:30 – 9:30 p.m.]).
iCarly “iFight Shelby Marx” ratings highlights include:
* iCarly ranks as basic cable’s top kids program on Saturday night with 7.9 million total viewers (P2+), up +435% in delivery over last year and +146% ahead of Disney counter programming.
* With K2-11, iCarly averaged a 12.1/4.3 million K2-11, up +384% in rating over last year’s time period and +157% ahead of the competition during the same time period.
* Kids 6-11 ratings were especially strong, garnering a 16.4/3.5 million K6-11, up +483% in rating and was +160% ahead of the competition during the same time period.
* Among Tweens, the telecast averaged a 14.2/3.1 million T9-14—up +788% in rating, and +178% ahead of its nearest competitor during the same time period.
In iCarly “Fight Shelby Marx,” it’s the battle of teen sensations when reigning online queen Carly Shay (Miranda Cosgrove) squares off against teen fighting champion Shelby Marx (Victoria Justice). Carly jokingly challenges the champ to a fight during an iCarly webcast which Shelby thinks would be a promotional win-win for both girls to participate in a mixed-martial arts exhibition. However, when Carly accidentally pushes Shelby’s grandmother at a press conference, Shelby is ready to throw off the gloves and knock out her opponent.
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Source: Nielsen Media Research, Fast Ratings, Live + Same Day 8/9/09. All numbers above are based on Nickelodeon’s total programming day unless otherwise noted. Nickelodeon: M-Th: 6:30 a.m.-9 p.m.; Fr: 6:30 a.m.-10 p.m.; Sat: 6 a.m.-10 p.m.; Sun: 6 a.m.-9 p.m. (ET/PT).