<p>The setting for “Branding in Seonsu-dong” is Seonsu-dong district, the center of Seoul’s marketing and branding world. (A dong, or neighborhood, of Seongdong-gu in Seoul.) The storyline involves two main characters: Kang Na-eon, a successful tough no-nonsense team leader at a marketing firm, and So Eun-ho, a “righteous” intern at the same marketing firm. </p>