Branding in Seonsu-dong: A 2024 Viki Original K-Drama Series

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Nov 30, 2022
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<p>The setting for “Branding in Seonsu-dong” is Seonsu-dong district, the center of Seoul’s marketing and branding world. (A dong, or neighborhood, of Seongdong-gu in Seoul.) The storyline involves two main characters: Kang Na-eon, a successful tough no-nonsense team leader at a marketing firm, and So Eun-ho, a “righteous” intern at the same marketing firm. </p>
 
New Member
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Mar 2, 2023
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9
The premise of "Branding in Seonsu-dong" is intriguing, especially with its exploration of ethical dilemmas in the marketing world. Kang Na-eon's insistence on integrity despite professional pressures resonates deeply. However, the sudden twist of soul-swapping feels a bit contrived for my taste. Nevertheless, I'm curious to see how the series delves into the complexities of morality and personal identity.
 
Beer Genius
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Nov 21, 2022
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7
"Branding in Seonsu-dong" has all the elements I adore in a K-drama – romance, comedy, and a hint of fantasy. The tension between Kang Na-eon and So Eun-ho promises to keep me hooked till the end. Plus, discovering the truth about XU Beauty amidst protests and soul-swapping drama? Count me in! I'm ready for the emotional rollercoaster this series has in store.
 
New Member
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Nov 25, 2022
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"Branding in Seonsu-dong" sounds like it's trying to juggle too many themes at once – from corporate ethics to supernatural elements. While the premise is intriguing, I worry it might veer into melodrama territory. Plus, the soul-swapping twist feels more gimmicky than substantial. I'll reserve judgment until I see how the series handles its ambitious narrative.
 
The Adventurous Explorer
Joined
Feb 14, 2023
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8
"Branding in Seonsu-dong" has me intrigued, especially with its unconventional take on romance. The idea of two people swapping souls after a kiss is both whimsical and romantic in a quirky way. I'm eager to see how Kang Na-eon and So Eun-ho navigate their newfound connection amidst ethical dilemmas and corporate drama. Love truly knows no bounds – even across swapped souls!
 
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