Branding in Seonsu-dong ~ A 2024 Viki Original K-Drama Series

“Branding in Seonsu-dong” is a Viki Original Korean drama series, released in 2024, has 24 episodes, and is categorized as Web Drama, Romance, Comedy, Thriller, and Fantasy or Supernatural.

♦ Rumor or Truth? Let’s Switch Souls!

The setting for “Branding in Seonsu-dong” is Seonsu-dong district, the center of Seoul’s marketing and branding world. (A dong, or neighborhood, of Seongdong-gu in Seoul.) The storyline involves two main characters: Kang Na-eon, a successful tough no-nonsense team leader at a marketing firm, and So Eun-ho, a “righteous” intern at the same marketing firm.

• Kang Na-eon accepted a client, XU Beauty, and is in charge of creating its brand, even though she heard that the company was using animals when they claimed to sell vegan products.
• So Eun-ho, even though he is an intern at the firm, will not sacrifice or compromise his integrity. He will join protesters even if their complaints are about one of the firm’s clients.

Kang Na-eon asked the CEO of XU Beauty directly if there was something to the rumors about the company using animals. Kang Na-eon already had a reputation for being successful. The CEO responded by asking her if she wanted to continue being recognized as the best in her field.

Kang Na-eon did not blindly accept his response because he didn’t exactly answer her question. She took note that instead, the CEO dangled a “carrot” in front of her, hoping she would bite.

Kang Na-eon challenges So Eun-ho to find proof that the XU Beauty rumors were facts. He finds a place in the factory where the animals used for testing are hidden. The CEO had dangled a “carrot” in front of her. Oh, the irony! Considering that the animals So Eun-ho discovered were rabbits.

Kang Na-eon is currently not in a relationship. But despite her determination to stay independent, she gets entangled with So Eun-ho. If only she had resisted. But one kiss changed everything.

No, she didn’t fall madly in love. The two swapped souls after their first kiss. The soul of Kang Na-eon was now in the body of the righteous intern, So Eun-ho. Kang Na-eon and So Eun-ho lived by completely different values. Her world has been turned upside down. But is that a good thing?

Main Characters:

• Kang Na-Eon (played by Kim Ji-Eun, “One Dollar Lawyer”)
• So Eun-Ho (played by Park Solomon aka Lomon, “All of Us Are Dead 2”)
• Do Yoo-Mi (played by Yang Hye-Ji, “Revenant”)
• Cha Jung-Woo (played by Kim Ho-Young)

Where to Watch

Viewership and Rating:

• IMDb: (No rating as of the date of this article)
• My Drama List: 8.1 out of 10 stars
• Viki viewers rated this series 9.2 out of 10 stars

My personal rating is the same as My Drama List. “Branding in Seonsu-dong” certainly puts a cute spin on the phrase “Walk a mile in my shoes”.

FUN FACT:

• “Before South Korea’s industrialization-driven economic growth, Seongsu-dong was a district with small shoemakers and leather factories.” (Quote Source) There is a reference to this history when Kang Na-Eon decided to put a pop-up shop for XY Beauty products right in the spot of an old shoemaker’s place. That was the reason for the protests; and So Eun-Ho joined the protests. More info: Seongsu-dong: A Guide To The Brooklyn Of Seoul | The Soul of Seoul

LINKS OF INTEREST:

• Kim Ji Eun and Park Solomon to Headline Fantasy Romance Office K-drama Branding in Seongsudong | A Koala’s Playground
• 3 Reasons To Look Forward To Kim Ji Eun And Lomon’s New Drama “Branding In Seongsu” | Soompi
• 6+ New K-Dramas To Watch In February 2024 | Soompi (“Branding in Seonsu-dong” included in the list.)

TRAILERS/TEASERS:

TiViu. “Branding in Seongsu (2024) 브랜딩 인 성수동 | Korean Drama | Kim Ji Eun, Lomon | U+Mobile Tv.” YouTube Video. YouTube, January 20, 2024. https://www.youtube.com/watch?v=lyQBW2YdLXo.‌