Watch Dogs has broken a number of sales records since its release last week. Ubisoft revealed that the title had become the publisher’s biggest selling ever in terms of first day sales, toppling Assassin’s Creed III. Gamasutra also reported that Watch Dogs had also become the fastest-selling new IP in the UK market. A position that was previously held by L.A. Noire.

Speaking on the official Ubisoft blog, Creative Director Jonathan Morin said:

“I once said that the buzz around Watch Dogs was driven by the incredible passion of our early fans. Today we broke the record for the biggest first day sales in Ubisoft history. I can never say it enough: thank you everyone! We love you all for your passion and your creativity.”

Despite a sense of disappointment amongst some critics and fans, Watch Dogs is easily the most successful next generation title to be released so far.

Although the company was sparse on actual figures, some data is available from the UK company Chart-Track. They indicated that the game had sold 58% more units in the first week of sales compared to L.A. Noire and that it was the 17th biggest launch week ever in the UK.

Assassin’s Creed III sold 12.5 million units in five months but Ubisoft have never released data on the game’s first day sales so it is not possible to compare it with Watch Dogs. We do know that Ubisoft expected Watch Dogs to sell over 6 million copies. Their eagerness to announce the success of the game suggests that that target is on course to be met.

Despite the success, these figures are still dwarfed by the liked of Grand Theft Auto V. Rockstar’s sand box action game became the fastest entertainment product to reach $1 billion in sales and moved over 29 million units.

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