The fact that the third Ring movie is being released in the winter makes me wary of its quality. We’re talking one of the most iconic horror characters in modern cinematic history, and she’s getting the January (almost) horror-dump treatment. if the film was any good, wouldn’t it have been released last October (when it was complete and originally scheduled to turn up)?
At least Paramount is finding some creative and viral ways of promoting Samara’s return. A nameless appliance store was selected to pull a prank on its customers by advertising a “free TV” if they agreed to a demonstration of their new 4K displays. A small actress playing Samara crouched behind a fake wall as the salesperson boasted about how “crisp” the display was. One man remarked that it almost looked 3D. Then she came through!
Not everyone fell for the prank, but it made an impression on everyone. And the viral video made its way to discussion on The Today Show, where the same prank was pulled again!