Most of us who have seen Greta Gerwig’s Barbie would agree on this statement: it doesn’t really need a sequel. It said everything it needed to say about dolls, women, feminism and what-have-you in the two hours that already exist. Try telling that to the accountants at Warner Bros, though. If you make a movie and it generates a ton of money, you start talking about making a sequel — it’s what you do.
A sequel was not in the contract that stars Margot Robbie and Ryan Gosling signed. They were free to take on other projects after Barbie finished filming (and they did) but WB is unlikely to be okay with a Barbie 2 that has neither. They also want Gerwig back, and negotiations with all three of these people has been going on for months. There’s a hard deadline: if a deal cannot be reached by the end of 2026, the film rights for Barbie will revert back to Mattel.
If WB wanted to make a Barbie 2 after that fact, they’d have to compete in a bid war with other studios for Mattel’s rights. Those other studios would not legally be able to make a Barbie 2; it would be a completely different Barbie movie with different actors. What is the point of a rebooted Barbie so close to the 2023 original? That’d be cutting it even closer than Moana. We’d bet at least one studio would be dumb enough to take the bet though (probably Paramount).
A proper Barbie 2 probably wouldn’t be great, if Gerwig isn’t enthusiastic enough about the prospect to work out a deal with WB right away. But a reboot would be even worse. A bad movie or a worse movie: which do you think is better?




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