You have money. You want more money. But you don’t know how to get it. See, you’re in the business of making movies. But every good movie property has already been taken! You could come up with something original, but come on, you might as well set your money on fire. You need to find a riskless, easily identifiable, unclaimed IP and fast! So you rummage through your old childhood boxes, and you pull out….A RUBIK’S CUBE! EUREKA!
How do you make a movie out a Rubik’s Cube, though? Ahh, leave that to the writers you’re about to hire. They’re smart and stuff.
Hyde Park Entertainment Group and Endeavor Content have announced they’re pursuing such a project. The Rubik’s Cube dates back to 1974, but didn’t truly take off until 1980 when its Hungarian creator Erno Rubik licensed the puzzle to Ideal Toy Corp for worldwide distribution. It became a huge sensation and inspired a wave of puzzle toys through the 1980s. Ashok Amritraj, leader of Hyde Park, says “I’ve had a personal and nostalgic connection to the Rubik’s Cube from my early days in India. I am thrilled to partner with Endeavor Content and Rubik’s/Smiley and look forward to creating a wonderful and complex Rubik’s universe.”
Meanwhile, Hyde Park is also partnering with Glassman Media to pursue a Rubik’s Cube game show, which makes a little more sense. We can see the promotional ads full of people making surprised O-faces and the studio audience laughing and Steve Harvey exclaiming “OH NO HE DIDN’T!” We have a much harder time visualizing a Rubik’s movie.
And yes, we know someone managed to make a story out of it before (see our splash header). Doesn’t make the task any easier.