Using animation for a PSA about pangolin preservation is such an inspired choice. I love how animation can convey serious messages in a way that engages people, especially younger audiences who might not be aware of the issue otherwise. It reminds me of how projects like "The Lorax" have effectively raised awareness about environmental issues through storytelling. Plus, Paul Goodenough's previous work, like "Rewriting Earth," shows he really understands how to blend entertainment with social impact, which is crucial in something like this. I can't wait to see how he brings these adorable creatures to life while emphasizing the urgency of their preservation. It's definitely a worthwhile cause that deserves the spotlight!