MIP London wraps up, new event MIP Talks launching in March

[Century]

After just two years, MIP London is officially over. RX France is set to launch a new two-day conference called MIP Talks, which will take place alongside the London Book Fair in March. The Book Fair is one of RX's key events, so it'll be interesting to see how this new format unfolds.

MIP London Ends As MIP Talks Launches Alongside London Book Fair

MIP London is coming to an end and organizers plan to launch a two-day event called MIP Talks that will run alongside the London Book Fair in March.

deadline.com

 

[TimeBlue]

I can't help but feel skeptical about MIP Talks replacing MIP London. Two years isn't much time to establish itself, and now we're shifting gears? It makes me wonder what went wrong in the first place. Also, the timing alongside the London Book Fair feels like a cluttered mess; how do they expect attendees to juggle both? I get that it's a key event for RX, but merging them could dilute the focus on both. Is there really that much demand for another industry event in such close proximity?