Barashin
Lurker
Microsoft, 4Kids Team Up
A conspiracy to squeeze more money from children.
Source: 1up.com
Microsoft has wasted no time in establishing their Xbox 360 properties with licensors; Perfect Dark Zero comics, a Kameo: Elements of Power CG film and comics, and now a "unique children's entertainment property" created in collaboration with 4Kids Entertainment.
It sounds like Microsoft Game Studios will handle the brunt of the work in developing the property while 4Kids Entertainment reaps the benefits of being the exclusive worldwide agent handling broadcast, home video, music and merchandise licensing rights.
Microsoft executive VP Peter Moore already promised we'd see more from companies like Rare in the spring, neatly coinciding with the supposed launch of PlayStation 3 - or at least more details about the mysterious beast. Considering their past pedigree with games like Grabbed By the Ghoulies and even Kameo, they'd be a natural fit.
With the success 4Kids Entertainment has had with Pokemon, it's no surprise Microsoft pursued them. "We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios," says 4Kids Entertainment chairman and CEO Alfred Kahn.
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It's nice to see they're finally reaching out to the kids, but why 4kids?
A conspiracy to squeeze more money from children.
Source: 1up.com
Microsoft has wasted no time in establishing their Xbox 360 properties with licensors; Perfect Dark Zero comics, a Kameo: Elements of Power CG film and comics, and now a "unique children's entertainment property" created in collaboration with 4Kids Entertainment.
It sounds like Microsoft Game Studios will handle the brunt of the work in developing the property while 4Kids Entertainment reaps the benefits of being the exclusive worldwide agent handling broadcast, home video, music and merchandise licensing rights.
Microsoft executive VP Peter Moore already promised we'd see more from companies like Rare in the spring, neatly coinciding with the supposed launch of PlayStation 3 - or at least more details about the mysterious beast. Considering their past pedigree with games like Grabbed By the Ghoulies and even Kameo, they'd be a natural fit.
With the success 4Kids Entertainment has had with Pokemon, it's no surprise Microsoft pursued them. "We are confident our strong track record in developing integrated marketing and merchandising programs designed specifically for kids will enhance the future success of Microsoft Game Studios," says 4Kids Entertainment chairman and CEO Alfred Kahn.
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It's nice to see they're finally reaching out to the kids, but why 4kids?
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