Last summer YouTube TV, a cable TV service that comes in via streaming instead of a physical box, hiked up its rates by fifteen bucks. Once $49.99, it was now $64.99 and the outrage was immediate. Many chose to switch to its slightly less expensive rivals, like Hulu’s Live TV. It didn’t keep their wallets safe for long….
Hulu just announced their own price hike, to the same level as YouTube’s service.
Bob Chapek, CEO of Disney (who holds the majority stock in Hulu) tried to soften the blow of the announcement by suggesting it was still worth the extra money. “I’m a personal big fan of it,” he said. “I use it. And it’s really slick. It’s very elegant, and it really is a big solution provider. It’s really the complete solution, I think.” That’s nice for you, Bob. But if the price was hiked all the way to $577.99 a month, you probably wouldn’t notice that either...
