A Virtuous Business ~ Selling These Toys is Strictly Legit!

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https://popgeeks.com/a-virtuous-business-selling-these-toys-is-strictly-legit/

“A Virtuous Business” is a 2024 Korean drama, with 12 episodes, categorized as a Comedy, mixed with Crime and Romance. It is a Netflix Limited Series. SUMMARY: In “A Virtuous Business”, the year is 1992 and women in desperate need of money decide to sell adult sex toys. That’s shocking and shameful if you live in a rural country Korean village in 1992. The money is good! But the haters are awful! ♦ I Have to Pay the Rent!! In “A Virtuous Business”, four (4) women are from different walks of life, and at different stages of their life. Three (3) of them are facing financial difficulties and one (1) of them is bored and unfulfilled. Their differences do not matter because each one has a talent they can bring to the table, so they unite to start a business selling adult sex toys. Of course, it not going to be easy. The year is 1992, and they live in the conservative rural village of of Geumje. Two (2) have husbands who are opposed, but the wives are determined. As for the other two (2): one woman is a single mom and the other woman’s husband says she’s the smart […]

 

[Kylie]

As a single woman who’s always been open about using and even collecting adult toys, I can really relate to the premise of this show. It's tough when you live in a society that still attaches so much stigma to something as simple as sexual autonomy. I’ve faced my fair share of judgment from friends who think it’s “weird” or “desperate” for me to use them, like I’m somehow incomplete or doing something wrong just because I’m not relying on a partner for pleasure. What’s ironic is that these same friends have complained about unfulfilling relationships, yet they’re the first to make me feel embarrassed for owning toys that actually make me happy.

I love the idea of a show like A Virtuous Business because it gives women control over their own desires and bodies, something that’s often seen as taboo. It’s great to see a group of women from different walks of life come together to do something empowering—even if it’s selling a product people might be uncomfortable talking about. I think dramas like this can help shift perspectives, making it more acceptable for women like me to embrace our choices without feeling ashamed.

 

[Hotmess]

I’ve always felt uncomfortable with the stigma around adult toys, so instead of buying them outright, I’ve gone the more discreet route—like using back massagers or even electric toothbrushes. It might sound odd, but it works for me and keeps things subtle. I live in a pretty conservative community, and I know if someone ever found a toy, I’d never hear the end of it. Friends and family can be judgmental, even if they don’t realize it. They think it’s strange or inappropriate, but these items are just a part of self-care in my eyes.

Honestly, I wish it wasn’t so taboo to talk openly about this kind of stuff. That’s why I think A Virtuous Business is so interesting—it’s about normalizing something that shouldn’t be shamed in the first place.

 

[Carrotlina]

Who needs men when you’ve got an arsenal of perfectly reliable toys? Honestly, they never leave the toilet seat up, they don’t snore, and they always get the job done—no complaints or confusing mixed signals afterward! Plus, they come with instructions and batteries. Imagine if dating were that simple! The women in A Virtuous Business are onto something—why waste time on men when you can sell (and use) something that guarantees satisfaction every time? Forget romance, I’ll take a toy that works whenever I need it, thank you very much!

 

[LEZBionic Woman]

I feel like this series would’ve been a lot more relatable and interesting if they had included a lesbian character. Honestly, we’re some of the top consumers of adult toys, and it’s such a missed opportunity not to reflect that in the story. Lesbian relationships often get left out of conversations about sexual autonomy, and a show like A Virtuous Business could have really tapped into that. It would’ve been cool to see a character who’s not only dealing with the same struggles as the other women—financial issues, societal pressures—but also navigating the added challenge of being a lesbian in a conservative village in the '90s. Kdramas though are not known to be inclusive when it comes to LGBTQI+

 

[Nadia]

This drama sounds like a breath of fresh air! It’s rare to see a storyline that tackles the intersection of women's empowerment, business, and rural conservative values with such boldness. The concept of women selling adult toys in a village like Geumje in 1992 would’ve been unthinkable, but that’s what makes it so fascinating. I’m especially drawn to Han Jeong-Suk’s character. She’s clearly someone who’s been beaten down by life, yet she finds the courage to take an unconventional route to support her family. The camaraderie between the women will probably be the heart of the show. I can’t wait to see how they overcome the village’s judgment and make something successful out of their business venture.

 

[Datass]

So is there a scene in this series where women uses the products? Just asking for a friend?

 

[Norelle]

Honestly, the concept of the show seems a bit over the top for me. I get that the intention is to show women coming together to build something despite societal pressures, but I’m not sure how believable it is that four women would band together to sell sex toys in a rural town in the '90s. The idea seems a little forced, and I think there are other ways to explore women’s struggles with patriarchy and finances. However, if it’s played for laughs and embraces the absurdity of the situation, I can see how it might be entertaining. I'll probably give the first episode a shot to see how it plays out.

 

[BROOKE]

I absolutely love the premise of “A Virtuous Business”! It’s refreshing to see a drama set in the '90s that highlights women taking control of their own financial independence. The choice of business—selling adult toys—is brilliant because it’s not only taboo, but it also shows just how desperate these women are to overcome their situations. It takes guts to defy societal norms, especially in a conservative village, but what I admire most is how the show focuses on their unity. It’s a clever mix of comedy, crime, and romance that can attract a wide audience. I’m intrigued by how the detective character, Kim Do-Hyeon, fits into the storyline. I feel like there’s going to be more to this show than just the toys—it’ll probably explore deeper issues like marriage dynamics, motherhood, and what it means to be “virtuous.”

 

[Kay]

I think the creators made a great decision setting the story in 1992. That period allows them to show just how far women have come in terms of social expectations and opportunities. The dynamic between Han Jeong-Suk, who’s doing everything she can to make ends meet, and Oh Geum-Hui, who has financial security but lacks fulfillment, makes for an interesting contrast. I hope the series explores their personal growth and the challenges they face beyond just the business. It’s a quirky concept that, if handled right, could be both funny and heartwarming. I’m curious to see how they manage to sell these products without getting into too much trouble with the law or the villagers!