MoMI And Crunchyroll Team Up To Present Live Presentation Of Anime Awards

[PopGeeks]

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Turns out when the Anime Awards happen later this month, they’ll be in two places. Crunchyroll has just announced a partnership with New York’s Museum of the Moving Image, or […]
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MoMI And Crunchyroll Team Up For Live Presentation Of Anime Awards

Turns out when the Anime Awards happen later this month, they'll be in two places. Crunchyroll has just announced a partnership with New York's Museum of

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[Justin J]

It’s awesome to see the Anime Awards getting such a high-profile partnership with the Museum of the Moving Image! Combining the elegance of a museum setting with the excitement of anime is bound to make for a really memorable event. I love how Crunchyroll is really stepping up this year. Do you think they’ll bring any special guests or announcements during the live presentation? I’m really curious about the nominees and if any surprises are in store!

 

[benimaru]

Watching the Anime Awards inside a museum sounds more memorable than sitting alone at home refreshing social media. The 3 AM doors opening is honestly crazy though. I live on the East Coast and I already know my body would stop functioning after two hours. Still, I can see hardcore anime fans treating this like a special event instead of just another stream. The gallery part sounds more interesting to me than the celebrity lineup. Seeing anime episodes playing on loop inside MoMI with a giant Acky Bright mural sounds like something people will take photos of for hours. I also think it is smart for Crunchyroll to connect anime with museum spaces because anime is already mainstream now whether some people accept it or not. Ten years ago this kind of event would probably sound impossible outside Japan.

 

[Barukyu]

The timing is rough but I respect the dedication. If somebody willingly wakes up at 2 AM just to stand in line for anime awards, they are a serious fan. I probably could not do it unless I stayed awake the whole night. What surprised me more is how many music people they are bringing in now. The Anime Awards used to feel smaller and more focused on anime itself. Now it feels like Crunchyroll wants it to look like a major entertainment show instead of a niche fandom thing. I am not against it though. Bringing in people like BamBam and Young Miko will probably pull attention from audiences that normally would not care about anime awards at all. Crunchyroll clearly wants this event to feel global. The museum partnership also helps because MoMI already has credibility outside anime fandom circles.

 

[anime-icon]

I think the funniest part is imagining anime fans walking around New York at 3 in the morning looking half asleep while trying to act excited for a live event. The subway ride alone would feel unreal. But honestly I would probably still go if I lived nearby because free entry makes this sound worth trying at least once. I also like that they included art displays and episodes instead of making people just sit around waiting for the ceremony to start. Some conventions do not even put that much effort into side activities. The celebrity presenters feel very random to me though. The Weeknd next to anime voice actors next to K-pop idols still feels strange every time Crunchyroll does this. But maybe that is just how anime culture works now. Everything mixes together now with music, gaming, fashion, and streaming culture.

 

[Lars]

I remember when anime fans used to get mocked for liking anime in public, so reading about a museum doing a free watch party for the Anime Awards still feels strange to me in a good way. Anime really became part of mainstream entertainment. MoMI is not some tiny location either. That is a respected place connected to film and media history. I think that matters more than people realize. Crunchyroll probably understands that anime fans are older now too. A museum setting feels different from a loud convention center. The only problem is the schedule. I know Japan time cannot magically change, but 5 AM for the main event sounds painful. I would probably enjoy the gallery more than the actual awards because award shows can drag sometimes. Still, the whole setup sounds more creative than just putting another stream online and calling it a day.