Automation Rolls Out To Blu-Ray And Digital
The makers of Automation, half sci-fi thriller and half comedy, describe it as “a genre mash-up of Robocop and The Office.” That took our minds to interesting places…
DWIGHT: “Nice body armor, Mike. I’d buy THAT for a dollar!”
ROBO-SCOTT blows Dwight away with 570 rounds of ammunition
ROBO-SCOTT, after the smoke clears: “THAT’S WHAT SHE SAID.”
But you won’t be seeing Steve Carell in Automation — these indie productions can’t afford the man. What you WILL see is a satirical thriller about an office robot that learns he’s being replaced with a more efficient model. The robot concludes the only way to prevent his destruction is to cause everyone else’s. It’s now up to the office staff to stop the bot’s deadly rampage. (They probably won’t be paid overtime for this.)
Automation is the creation of Garo Setian, who served as writer, director, producer and editor on the project. “It seems every day there is another news story or article concerning the threat of machines replacing people in the workplace,” Setian says. “We are also seeing stories about the development of robots that can learn to behave more human by observing human behavior.
“So what would happen when a robot with this ability to learn, replaces humans in the workplace, but then faces the prospect of being replaced by more advanced technology? Our movie AUTOMATION is a cheeky take on this concept. Our goal was to tell an interesting and timely story with characters the audience cares about.”
Automation is available starting today on Blu-Ray and digital platforms.
A workplace robot, AUTO, transforms into a killing machine when he discovers he will be replaced by a more efficient model. AUTO fears being terminated and will stop at nothing to prevent his own destruction. The human employees must band together to stop him before it’s too late.