While Blumhouse’s “The Invisible Man” was lauded by critics as a successfully terrifying reinvention of a horror classic, one common complaint among the moviegoing public was that the trailer spoiled too much of the film.
One particular scene involved Elizabeth Moss’s character staring down from the top of an attic ladder. Sensing her stalker nearby, she quickly grabbed a can of paint and threw it down the opening, revealing he had been on that ladder the whole time, right next to her. It would have been a brilliant scene if people had actually gotten to experience it first in the movie itself. In addition, the paint job revealed the source of the man’s invisibility: a high-tech suit.
Jason Blum, the man whose namesake is plastered all over the Blumhouse company, says if you think any of his trailers give away too much…..well, it’s intentional. “It comes down to the marketplace,” he told the website Insider. “It’s harder and harder to get people to get to the movie theater and as much as people don’t like it the trailers that convert people at home to the movie theater are trailers that show a lot of the movie.”
He says the competition he faces from non-theater sources of entertainment forces him to reveal the majority of his films’ best scenes. “People don’t like it but almost everyone that says they don’t like it go to see the movie,” Blum said. “The trailer really isn’t for those people that are so tuned in, it’s people who are kind of thinking they may or may not go. One of the ways to get them to go is to show them a lot of the movie in a trailer. And I thought we should have shown more of the movie in ‘The Invisible Man’ trailer.”
Whether you agree with him or not (and we don’t), Blumhouse’s The Invisible Man is in theaters now, but because people at the moment don’t feel like going to theaters, it will be released on demand VERY soon.