Beijing Enlight Pictures is producing CGI-animated movies based on Chinese lore for a primarily Chinese audience. Their first effort, Ne Zha, was a major hit in its home country, raking in the converted-to-dollars number of $720 million. The fanbase for such movies is more limited here, but that doesn’t mean we won’t have the chance to see them.
A company called Well Go USA Entertainment specializes in bringing culturally specific movies like this to America. They imported Ne Zha, and they’ve announced the acquisition of Jiang Ziya, to be released in the States on February 7.
Based on an ancient Chinese myth, the film follows Jiang Ziya, a top commander in the divine army of the Kunlun Sect. Before Jiang Ziya can ascend to his new position among the Gods, he is ordered to execute the Nine-Tailed Fox Demon who threatens the mortal realm’s very existence. But when the Fox Demon shows him a dangerous secret, he is unable to complete his task resulting in his banishment to the mortal realm forever. Ten years later, atop the ruins of war, Jiang Ziya is once again faced with a challenging decision – follow the will of heaven regardless of innocent life lost or find his own path to righteousness.
One thing Well Go doesn’t mention is if Jiang Ziya is getting a dub. The trailer below is presented with subtitles, and the hardcore fans of such movies prefer them that way anyway, so our guess is that this is a sub-only release. Look for it February 7.