To me, this just looks like good PR. I mean, don’t get me wrong, it’s cool they donated money, but $40K is probably less than a drop in the bucket for a company like IDW or Toho. These corporations have millions, maybe billions. So they sell a comic, give away the proceeds, and everyone calls them heroes? I don’t think so. I’ve seen comic shops close over the years and most of them got no help from anyone. I’ll respect this more if they do it again and again.