Did y'all see the latest variety show brand rankings?

[DramasOverKimchi]

The Korean Business Research Institute just dropped the brand reputation rankings for variety shows, and "How Do You Play?" came in at number one! They analyzed data from over 50 shows based on participation, interaction, and more from August 6 to September 6. It's always fun to see which shows are keeping it real in the ratings!

Variety Show Brand Reputation Rankings Announced | Soompi

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows! The rankings were determined through an

www.soompi.com

 

[Century]

I'm curious about how they determined the metrics for "participation" and "interaction." Sometimes those rankings can be skewed by how well-known a show is rather than its actual content or enjoyment factor. I'd argue that while "How Do You Play?" is entertaining, there are other shows that deserve more recognition for their creativity and depth.