And this is why we should have remained in the UK in my opinion. Not because of app price increases but because a lot of other essential items will have their prices increased by manufacturers as well to cope with their costs. Toblerone has already made their chocolate bar smaller because of Brexit and now this. 25% is quite a lot to be honest. The fact that a game like Super Mario Run is now £10 whereas in the US it is $10 is just astonishing !
Brexit is going to produce a lot of changes, and price increases are just some of them. Companies have their legal situation changed, and they need to adjust to the new reality. As consumers we will pay the price, as always...