Nintendo Introduces ‘My Mario’ Toy Line In Japan

[PopGeeks]

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There have been Mario toys almost as long as there has been Mario. The first were likenesses of his proto long-mustache form from the original Donkey Kong, and his graduation into main character and mascot led to thousands more. But now Nintendo is prepping a product line of a new kind…the kind with a specific brand, “My Mario.” My Mario will cover all sorts of things, for all sorts of ages. The brand will release plastic tableware, a board book, a backpack, a plushie Mario, baby and toddler clothes, and more, as well as wooden figures of the Mario cast. The figures will be available individually, or in a complete set that also includes mushrooms, Fire Flowers and other extras. My Mario will be a multimedia experience. There’ll be a smartphone app of the same name, also available on Switch, that will let youngsters play with the plumber’s head a la the Mario 64 title screen. There will be one-minute My Mario claymation shorts on YouTube….we don’t know who’s doing the animating, or when they’ll show up, but it will be a whole thing. The interesting detail is that the aforementioned wooden figures will work as amiibo with compatible Switch […]
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Nintendo Introduces 'My Mario' Toy Line In Japan

There have been Mario toys almost as long as there has been Mario. The first were likenesses of his proto long-mustache form from the original Donkey

popgeeks.com

 

[Dimmy]

I really like how Nintendo is creating the “My Mario” line, especially the idea of wooden figures that work as amiibo. Amiibo have become quite expensive, so this new option could be better for families who want to enjoy the games without spending too much money. Also, the claymation shorts sound fun and different from usual Mario content. I hope the app will be easy for kids to use, and it is great that Nintendo is thinking about a whole experience with toys, books, and games. I live outside Japan, so I am excited to see when the products will arrive in other countries.

 

[GlamMOM]

I appreciate that Nintendo is making products for babies and toddlers, like rattles and clothes. It is nice to have safe, official Mario merchandise for very young kids. The tableware and backpack also seem practical for everyday use. The one-minute claymation episodes sound like a good way to hold a child’s attention without making them watch for too long. I do wonder if the price of the wooden amiibo set is too high for many families, though. Hopefully, Nintendo will make more affordable options s

 

[ZAPZAP]

I am a big fan of Mario, and I collect amiibo myself. The wooden block set sounds really interesting because it mixes toys with functionality in games. Using wooden blocks as amiibo is a creative idea, and I think it fits well with the idea of physical toys having value in video games. The fact that the set includes characters like Peach and Yoshi, plus items from the Mushroom Kingdom, makes it even more appealing. I might try to get the set from Japan when it releases. The claymation shorts could be a nice way to see Mario in a new style.

 

[IllustriousSyntax3]

This new “My Mario” product line looks like a smart move from Nintendo to attract younger kids and their parents. The combination of toys, clothes, and digital apps shows that Nintendo is trying to make Mario relevant for today’s children in many ways. I like that the app lets kids interact with Mario’s face, similar to the old Mario 64 start screen. It is a simple but charming idea. I am curious about the quality of the plastic tableware, though, since kids can be rough with their things. Overall, I think Nintendo is making Mario a fun brand for all ages again.

 

[Richmond]

Honestly, I think this launch may confuse some fans. There are already many Mario toys and products, so adding “My Mario” might feel like just another line. The wooden amiibo blocks are a good idea, but $135 is quite expensive. Also, the claymation shorts on YouTube might not get much attention if they are just one minute long. Kids today watch longer shows or videos on platforms like TikTok. Still, I like that Nintendo is trying to make Mario more accessible to young children, especially with the baby clothes and rattles.

 

[sonicthehedghog]

From a business point of view, Nintendo’s plan to launch “My Mario” in Japan first makes sense. Japan is Nintendo’s home market and a place where Mario is very popular. Testing new products there can help Nintendo see how well the toys and app sell before expanding internationally. The timing is also smart because it is close to the 40th anniversary of Super Mario Bros. and the new Mario movie next year. I think the movie release will help promote the toys and vice versa. This integrated marketing approach shows good planning.

 

[Neville]

I am a little worried about the price of the wooden block amiibo set. $135 is quite a lot for a toy set, especially when some families might want to buy other “My Mario” products too. I hope Nintendo will offer smaller or cheaper options for people with less money. The claymation shorts sound cute but one minute is very short. It might be hard to tell a good story in such a small time. Still, it is good that Nintendo is trying to create a full experience for kids, with books, toys, and digital play.

 

[5983]

Is there any information about when the “My Mario” line will be released in the West? I see it’s launching soon in Japan, but I really want to know if and when it will come to the US or Europe. It would be great to have these toys, the app, and the claymation shorts available here too. Nintendo usually brings popular products overseas eventually, but sometimes it takes a long time. I’m especially interested in the wooden amiibo blocks and the baby clothes. Hopefully, they announce a Western release date soon.​