Eidos Montreal has announced that the Augment Your Pre-Order campaign for Deus Ex Mankind Divided, the latest installment in the Deus Ex franchise, has been cancelled. The campaign was jettisoned due to player feedback, who were not crazy on the campaign. The idea for the campaign was that players would decide what content they would receive for pre-ordering the game, rather than certain pre-order content being exclusive to certain regions or consoles. However, the campaign received a lot of negative feedback, so Eidos has simply opted to drop the campaign entirely.
In their official statement, Eidos stated: “At both Square Enix and Eidos-Montréal, we’ve been listening to everything you’ve had to say about the Augment Your Pre-Order program. When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives – because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.’ We’ve spent a lot of time reading through all of your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game.”
Well Eidos listened to the fans and changed plans accordingly. Technically, that’s a win for gamers and fans of the franchise. Deus Ex: Mankind Divided arrives on February 23, 2016. The game will be available for Xbox One, Playstation 4 and PC on February 23, 2016.