Crunchyroll Enlists Rapper Che Lingo To Promote Fall Schedule

Crunchyroll’s fall 2023 schedule is a lengthy one, and they’ve decided they need some kind of memetic memorization tool to help people keep track of it all. That’s why they dialed up UK-based rapper (and anime fan) Che Lingo, and hired him to create an original song, “LIFETIME,” all about the fall anime season.

The song is described as “a melodic reflection of key themes within anime,” It not only features the talents of Lingo but guest star musician MIKU NAKAMURA (Cö shu Nie), who has written several songs for Jujutsu Kaisen,

“Writing and composing ‘LIFETIME’ for Crunchyroll is a historic moment in both our respective timelines. It’s a unique collaboration and the first of its kind, so I’m grateful to help move the needle in so many ways, especially as an independent artist,” said Che Lingo. “Anime inspires so much freedom, and we were able to exercise that creatively to the beat of a unique drum to show a genuine connection between anime, music and story-telling, manifesting a moment we can all celebrate through ‘LIFETIME’. I hope the sentiment lasts as long as the title suggests.”

“Che Lingo is an authentic anime fan and this collaboration marks the first time Crunchyroll has partnered to produce a single in celebration of this dynamic artform,” said Ariane Sunder, VP of Emerging & Regional Markets at Crunchyroll. “Both Che and MIKU understand the passion and power of anime, so we’re excited for fans to enjoy ‘LIFETIME’ as they select their next series to stream.”

At the moment, Lingo’s “LIFETIME” is not available to listen to in its full form; however it can be heard on the Crunchyroll fall season trailer: