There have been multiple attempts to make commercial versions of the numerous products seen in Back to the Future Part II by 2015. Nike tried to make the self-tying laces, but ultimately failed. The hoverboard successfully got off the ground, but it depends on your definition of “success” — it can only hover over a special magnetized surface that’s not common. And when we got to October without ever seeing Pepsi Perfect, I figured that would never happen as well. Not so fast — Pepsico waited until now to announce it, but they ARE selling the product after all.
On October 21 (the day Marty arrived in 2015), special bottles in the shape of the one Marty saw, marked with the “futuristic” Pepsi Perfect label, will be sold online. This is intended as a collectible, not a mass-market product, and only 6,500 bottles will be made. They’ll be sold at a collectible price, too — $20.15 (get it?) It could be worse….in the future seen in the movie, one bottle cost $50.
The bitter irony of the original scene in Back to the Future is that Pepsi has arguably gotten worse, not better. The formula has been changed since 1989 and natural ingredients have been replaced with corn syrup and other chemicals. In a way, Pepsi seems to be acknowledging this by filling the Pepsi Perfect bottle with Pepsi With Real Sugar, not the more common version sold today. It may not be PERFECT, but it’s as close as they can get.