A few years ago, Nintendo stopped giving presentations at E3, electing for cheaper livestreams instead. “Well, that’s interesting,” thought the public. Then EA followed suit, choosing to host their own event outside of the trade show. “Is this going to become a trend?” people started wondering. Here’s your answer: Sony just announced the Playstation will not have a presence at the next E3.
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community,” says the public statement Sony released to the press. “PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”
This doesn’t just mean they won’t hold a presentation, it means they won’t even take up floor space. There will be no Sony booth, inside E3 or outside of it. While Nintendo stopped presenting long ago, they haven’t skipped E3 entirely. They’ve always had a booth, and EA has had their outside booth for the last three years. Sony will have nothing.
Sony’s statement suggests they’re thinking of something else — a self-invented event where they can be the center of attention, possibly. But then again, they already had something like that called the Playstation Experience, and it was held every December — until this year. It’s been cancelled too.
We’ll see what 2019 brings for Sony. Currently we have no idea.