Viacom And CBS Announce Huge Streaming Project
You may have heard that, recently, CBS and its former parent company Viacom got back together after their ugly 2000s divorce. What made them believe they could make a second go at coupleship? Perhaps it’s the whole “streaming wars” thing. The newly reformed ViacomCBS, as one of its first announcements, says it is looking into pooling all its properties — CBS, Paramount Pictures, Nickelodeon, BET, MTV, Comedy Central, and even that free PlutoTV thing, which you didn’t know was a Viacom property until now — into one mega monolith that they can charge mega moolah for. They’re calling it a “‘House of Brands’ product,” but they’ll probably come up with a better name. You might be thinking, “Isn’t CBS All Access their entry in the streaming wars? And isn’t it doing fine?” CBS All Access was how small-time CBS did business. ViacomCBS bulks up to giant size, and kicks stuff around like Godzilla on Ghidora. It’s a new ballgame! However, getting the family solidly together is going to be a