Sega To Buy Angry Birds Studio Rovio For Some Reason
Over the weekend the rumor sprouted up that Sega was looking to buy out mobile developer Rovio for a billion dollars. We were skeptical because (a) the only thing Rovio is known for is Angry Birds and that property hit its peak ages ago, and (b) there’s no way Sega has a billion dollars. But apparently, it was all true — except for the “billion dollars” part. Rovio has been purchased for a bit less than that: 706 million Euros, or $775 million when converted to US money. But when the deal is officially approved in September, it will happen: Angry Birds will be a Sega property (plus anything else Rovio has lying around). Any particular reason for this, Sega? An explanation would be nice. The game company said in a press release that they expected mobile gaming to “grow to 56% of the overall gaming market by 2026,” so this move was based on that theory. “[We will use] Rovio’s distinctive know-how in live service mobile game operation to