Activision Announce ‘Skylanders Giants’
New Game to Build on the Landmark Success of its Predecessor, Skylanders Spyro’s Adventure™ Next Chapter in the Franchise Introduces More Than 20 New Figures Including Super-Sized Giants and Characters Featuring Light Technology Global Marketing Partnership With Toys”R”Us Grows Alongside The Game Santa Monica, CA – February 7, 2012 – Bring Your Toys To Life™. This novel premise takes a monster step forward with the worldwide unveiling of Skylanders Giants, the follow-up to the most successful kids’ IP launch of the year.¹ Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), will debut the sequel at the North American International Toy Fair in booths 3151 and 3251 at the Javits Center in New York City from February 12-15. Skylanders Spyro’s Adventure uniquely combined collectible real-world toys with an epic virtual game world, creating a new platform for communal play that was embraced by parents and kids everywhere. Skylanders Spyro’s Adventure was the #1 best-selling kids’ franchise worldwide in 2011, as well as the #1 overall new
