If You’re Reading This, It’s Too Late
Last Sunday, Sears.com erroneously listed both the Wii U and the 3DS XL at $59.99. “We beat Amazon’s price!” the website boasted in a screenshot taken during the brief window of time the sale existed. No kidding. Sears was soon clued in about the gaffe after social media started spreading word of the sale. They immediately delinked both the pages and instructed Sears employees to not honor the listed price at any of their stores. That might have been the end of the story, buuuut…… Recently major big box franchises have begun offering price-matching guarantees to combat the threat of Amazon.com and other cheap online retailers. Even though the sale was down from the Sears website, some people were able to take a printout of the sale to Wal-Mart, Toys R Us or Target and convince the store manager to honor the price. People started tweeting photos of new Nintendo machines next to their sales receipts, and social media started blowing up again…..and all those retailers had to quickly put